From the Book - First edition.
The new rules : how to become the smartest person ... in any room
Be a mirror : how to quickly establish rapport
Don't feel their pain, label it : how to create trust with tactical empathy
Beware "yes", master "no" : how to generate momentum and make it safe to reveal the real stakes
Trigger the two words that immediately transform any negotiation : how to gain permission to persuade
Bend their reality : how to shape what is fair
Create the illusion of control : how to calibrate questions to transform conflict into collaboration
Guarantee execution : how to spot the liars and ensure follow-through from everyone else
Bargain hard : how to get your price
Find the Black Swan : how to create breakthroughs by revealing the unknown unknowns.
